GBG Brand Refresh

A property management company with more than 20,000 units across the country needed a fresh take on their brand. Over the years, multiple versions of their brand guidelines were created and they had the desire to make the brand cohesive and easy to follow.

Audience

Year

Role/Services

Creative Director Design Content creation and strategy

The Ask

Audit all existing versions of the brand and create one simple guide to share with existing and new employees.

The Solution

A digital-first brand guide complete with voice and tone, an updated logo, color palette and supporting visual assets.

Designed Collateral

Brand guide
Sharepoint page assets
Email signature
Powerpoint template
Community bulletin template
Quarterly newsletter template

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