TORCH Method

When a creative agency has a creative process they know like the back of their hand and rally around, great things happen. This is a five-step process designed to lead client teams to big ideas for integrated campaigns.

Audience

Year

Role/Services

Creative Director Framework Architecture Creative Strategy Content Strategy

The Ask

Design a process that replaces the go-to 'let's sit in a conference room and throw ideas against a wall' and inspires individuals to bring creative solutions to clients.

The Human-centered Insight

Everyone is creative, yet most people will be the first to tell you they aren’t. When given guardrails and a process, most people feel comfortable enough to explore their creativity and share their ideas.

The Big Idea

Let’s make everyone a ‘creative’.

The Solution

The TORCH Method: A 5-step process backed by brain science and proven methods (e.g., IDEO U’s design thinking). This is a framework for big ideas used to guide the creative strategy for campaigns of all sizes.