Make IN Move
Audience
Gen-z
Year
Role/Services
Creative Director Creative Strategy Brand Design TORCH Method Content Strategy
The Ask
Create a campaign that shows the next generation of talent that they can find a career and thrive in advanced manufacturing and logistics.
Human-centered Insight
“I’m afraid that the pressure and stress I’m feeling now will force me to choose a path that doesn’t fit me or my values”
Big Idea:
Let’s recast AML as a member of Gen-Z
The Solution:
Enter MakeINMove, a statewide campaign that creates a bond between a generation and an industry by taking all the best qualities of our audience and showing how AML industries have those same qualities.
Designed collateral:
- Interactive website
- Online toolkit
- Instagram posts and stories
- Local billboards
- Board presentations
Check out the live campaign website here.
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Let's create something
unforgettable.
